White-label makes the audit report look like your agency's product - with your logo, name and accent colour, with no trace of GA4audit branding at all. The client receives a document of your brand; the technology behind it stays invisible.
What you can customise
Two places to set it
1. Persistent branding (Branding tab) - the default look of all your agency reports.
2. Per-export customisation (the export dialog) - when you want to change something for a single report only, without touching your saved settings.
When you click Export on a report, the dialog shows a branding section pre-filled with your saved settings. Here you can adjust the logo, colour, font, CTA, client name and language on the fly - with a live cover-slide preview. These changes apply to that export only and don't overwrite the persistent branding in the Branding tab.
Status colours (green/amber/red) stay unchanged in both places - so the report remains readable.
Who sets the persistent branding
Persistent branding is shared across the whole team - only the account owner sets it (or you, if you're on the Agency plan without an invited team). Team members export reports with the same branding automatically, but can't edit it themselves - so every report leaving the agency looks consistent. Per-export customisation (point 2) is available to anyone when generating a report.
Why it matters commercially
White-label turns the audit from a cost into a product: a baseline audit as part of client onboarding, a recurring re-audit as a retainer line item, the Quality score trend as proof of value in the monthly report - all under your brand. With 25 projects on the Agency plan, the per-client tool cost is low against what the market pays for a GA4 audit (see the plan).
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